Media Buying is what we do.
All Outdoor Media.
WHAT IS A MEDIA BUYING SERVICE? (It’s What We Do.)
A Media Buying Service is a company provided by advertising agencies to help advertisers purchase advertising space on their behalf. Full-service media buying services secure media multiple media channels such as television, radio, print, digital, outdoor, and social media platforms. We are a full-service OOH Media Buyer.
An Advertising Agency is a company involve in the creative aspects of marketing. They also may negotiate and secure advertising placements on behalf of their clients, and help craft the right message for reach their clients target audience effectively.
We are both a Media Buying Service + Creative Ad Agency. We analyze local audience demographics, drive the billboards and work with the billboard companies to secure you the best billboard locations throughout the Dallas Fort Worth Metroplex.
Billboards
Bus Ads
Transit
Local
Some OF THE Trusted Outdoor Companies:
FAQ Billboards
How much does a billboard cost?
Wondering about the cost of renting billboard in Dallas? You are not alone! Rates depend on a number of factors such as the general market conditions, supply & demand, # of ads rented, the duration of your ad campaign as well when you want to advertise. We have strong partnerships with major outdoor companies such as Outfront Media, Lamar, and Clear Channel Outdoor, as well as local billboard companies to negotiate the best possible rates for you.
What about the Artwork Cost?
We need your campaign to be a success so we have decided to provide Free and Unlimited* Artwork designs by our Lead Designer Ruslan! The Ukrainian-born designer has been creating agency designs and creating billboard artwork specifically in out-of-home media since 2017. His nickname is 24/7 because he is likely working while you are sleeping! He is fast and effective.
*On any paid ad campaign
Do billboards actually work?
This is a fair question to ask. 99%+ of all billboard locations are audited by the traffic audit bureau and given an Eyes On Impression count. This is our industry standard for all of the out-of-home media measuring weekly impression count for adults ages 18 years and older.
When will my ad be posted?
With digital billboards we can get your ad showing in as little as 24 hours!
The static billboards take a bit longer. We ask for a lead time of 2-4 weeks for a general rule of thumb. This allows enough time for printing, scheduling and installing. Additionally, there is a 5-day posting window, meaning your ads may be installed any day of the workweek, Monday – Friday. For this reason, it’s always best to have the bilbloard vinyl printed and in the hands of installers within 10 days prior to the ad campaing start date.
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Ad AgenciesAd agencies LOVE working with experienced media buyers because it frees them up to do what they do best: deploying the right creative that matches their client’s branding.
Additionally, ad agencies typically do one or two things well, not everything. We help ad agencies simplify one portion of their clients’ total ad campaigns.
Pro Tip for Digital Agencies:
Studies have shown that when using digital advertising in conjunction with out-of-home media there is a HUGE boost. The 2 work well together!
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EDU & SchoolsBillboards + Schools = An A+ Idea!
Universities and trade school billboards have been deployed on large freeways to successfully pull students into their admissions office.
Private school billboards and charter school billboards have also been effective to increasing enrollment, whether on a freeway, or during an off-freeway location.
Bus ads for smaller schools (including the inside of the bus) help to reach the lower income residents who are actively looking for an opportunity to get ahead in life.
Pro Tip for schools:
Since your enrollment times and open house schedules vary, billboards and outdoor ads can be deployed in smaller 4-week cycles. We can also save you $ by storing and re-using billboard vinyl for up to 1 year.
- Government
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Real EstateBillboards and out-of-home media have been promoting the real estate industry for decades. Individual realtors have benefited from smaller billboards, bus ads, and even bus bench ads in their local farming area.
Major real estate companies such as Re/Max have successfully launched larger multi-market campaigns with outdoor ads.
Billboards and outdoor ads definitely help this industry!
Pro Tip:
The smaller the ad(s) the longer the branding typically takes.
- Retail
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AttorneysAh! Attorney Billboards are loved by many!
With so much competition and high cost of leads in the online space, out-of-home media has really helped attorneys and law firms get on the map.
The biggest cities like Dallas and Fort Worth have the most important because typically there are the most billboards with the most traffic. If you can go BIG, go really BIG!
That being said, smaller city billboards and smaller out-of-home media done long-term can really help law firms get noticed in their local area.
Pro Tip:
There are certain times when the big billboards and bus ads go on sale with steep discounts. Having a keen media buyer to keep you informed of these opportunities is a wise.
- Fashion & Apparel
- HVAC Plumbing
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Non-ProfitsNon-profits are focused on people, and typically, they are in need of good design and a clear-cut plan for implementing their ad campaign.
Billboard + outreach can spell success with getting their 501C noticed.
Often times the results are for helping those in need, but also with the benefit of attracting new donors who wouldn’t otherwise know about their cause.
Pro Tip for Non-Profits:
Many times at year-end, non-profits find themselves in need of quick advertising and money that must be spent. Digital billboards can be a way to get your message up FAST! Digital billboards can be launched within 1-3 days!
- Travel & Fun
- Automotive
- Food & Beverage
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Medical IndustryMedical is a broad industry with many subsets that have found success with outdoor ads.
Hospitals across DFW continue to advertise. Digital billboards and LED installed inside static billboards can now display the wait time for ER.
Doctors and dentists have succeeded in becoming the regionally and locally known place for their local community via billboards and other outdoor ads.
Pro Tip for Medical Professionals:
If you have multiple locations, advertising on bus ads (exterior and interior) is an underutilized outdoor media in DFW that can help achieve branding on a strong regional level.
- Sports & Fitness
- Roofing
Our Billboard Agency
We have decades of experience in the Out-of-Home industry. We are a full-service Outdoor Ad Agency and Media Buying Service. We do location scouting, planning, design, print and ensure on-time install.
Ruslan”24/7″ Korotych
Art Director, OOH Design Specialist
Cory “Mr Billboards” Bray
Outdoor Ad Strategist, Client Services
Aiden “On Point” Podea
Visuals & Productions
